About us

STEAL was founded in 1986 by two brothers, Stefano and Alessandro, who grew the business as if raising a child, making it a leader in the Italian market of stud application. It all started in a small room, then moved to a garage until becoming the company it is today, whose work is requested by premium brands now as then.
STEAL is a family-run business celebrating 36 years with passion and experience. It is specialized in applying small decorative elements on a vast array of leather goods, guaranteeing reliability and quality.


50% of the company is made up of a family bond, the rest of personnel who are continuously developing professionally: 100% is the result of the teamwork that has led the company to becoming a business model. “The work environment is positive, people are satisfied and proud to work with us, but above all, we always aim to improve the work-life balance.”

Our History

1984
GL is founded
The first company GL is established and starts out selling belt buckles
1984
1986
SteAl srl
The Giusto brothers set up SteAl srl, a leader in the stud sector
1986
1990
STEAL continues to grow
STEAL continues to grow and overcomes crises in the studded fashion world: they reinvented themselves once again by creating other products while waiting for studs to make a comeback.
1990
2000
STEAL starts to buy automatic machines
STEAL starts to buy automatic machines, thus reducing production times: now the prototype and product are made in the company without having to outsource.
2000
Today
STEAL reaffirms itself
STEAL reaffirms itself as a company firmly rooted in tradition yet always leaning into the future thanks to their constant desire to innovate.
Today

Team

Stefano

FOUNDING PARTNER

Alessandro

FOUNDING PARTNER

Luca

COMMERCIAL DIRECTOR

Sandra

ADMINISTRATION DIRECTOR

Luca

PROTOTYPE DIRECTOR

Matteo

PURCHASING DIRECTOR

Claudia

BACK OFFICE

Franca

ADMINISTRATION DIRECTOR

Michele

MICROSTUD PROTOTYPE

Paolo

RIVET APPLICATION

Gabriella

QUALITY CONTROL

Simonetta

PRODUCTION

Maria Luisa

PRODUCTION

Debora

PRODUCTION

Cristina

PRODUCTION

Chiara

PRODUCTION

Catia

PRODUCTION

Our Show Room

Steal for the environment

STEAL strives for an increasingly “lighter” production in terms of environmental impact
– All raw materials used are produced in Italy
– Real leather is used up to the last centimeter available to produce fewer scraps
– Scraps are sent to an association in Africa that reuses them
– Old machinery is donated to sustainable projects
– The installation of solar panels is being organized
– Saving energy is a constant goal, thanks to cutting-edge machinery